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   IBIE 2022   Booth 1832 
   IBIE 2022   Booth 1832 
   IBIE 2022   Booth 1832 
   IBIE 2022   Booth 1832 
   IBIE 2022   Booth 1832 
   IBIE 2022   Booth 1832 

London Calling 

London Calling 

London Calling 

London Calling:
Please Pick Up

Depending on your vantage point, the distance between the International Baking Industry Exposition (IBIE) in 2019 and the upcoming edition this September in Las Vegas has either been a lifetime ago or has seemed shorter than ever.  Obviously, the global pandemic – which still is bouncing around a bit like a hurried international tourist – has affected how we go about our daily lives.  So, now is the time to reconnect with baking industry colleagues and get excited about IBIE.

If you recall from past conventions, AB Mauri North America – a leader in yeast and bakery ingredient solutions – revolutionized its approach to IBIE in 2016 and 2019, through a “science of baking” virtual reality experience and “art of baking” gallery installation, respectively.  In 2022, ABMNA is back at it…this time, with a fresh, new path…and that path leads to Europe.  Considering how COVID-19 heavily impacted global travel for a couple of years, we’ve decided to take show attendees on a recreated journey to a foreign, yet familiar place – historic Baker Street in London, U.K.

Please stop by and visit our exceptional team of bakers and innovation experts in booth #1832 during IBIE 2022…you won’t want to miss out.

Designed to inspire and educate, AB Mauri’s booth will focus on a variety of non-traditional elements to appeal to both industrial and artisan bakers.  Key features for this unique “trip across the pond” include:
  • The return of the “Ace of Cakes” & “Ace of Taste” – Duff Goldman
  • A two-story tall double-decker bus façade
  • Charm City Cakes-inspired streetside storefronts:  bakery, tea shop & detective agency
  • A life-size Buckingham Palace backdrop with a uniformed guardsman
  • Fleischmann’s Yeast’s own John Dough mascot
  • A Twinings Tea & coffee bar featuring our take on freshly baked scones
  • Iconic red British phone booths
  • And much more

Key Highlights At AB Mauri’s Exhibit At IBIE Include:

National baking & cooking television personality Duff Goldman:  Duff returns in 2022 after his first collaboration with AB Mauri North America and Fleischmann’s Yeast three years ago.  His incredible rise in the industry is widely documented – from Charm City Cakes in Baltimore to several national Food Network television programs to an assortment of published works and everything in between.  If you have not met Duff yet, this is a great opportunity to visit with a passionate leader in the baking industry in-person.

London’s Baker Street vignettes created by Charm City Cakes & Pinnacle Exhibits:  Duff and his team of incredible bakers, artists and builders have helped bring to life several storefronts one would see on a cobblestone, Union Jack-emblazoned walk through the streets of London:  a traditional bakery, an iconic tea shop and the headquarters of one of the most famous detectives in literary history.  But in keeping with Sherlock Holmes, there is more than meets the eye when window shopping along Baker Street.

“Changing the Guard”:  AB Mauri recreates the pageantry of the changing of the guard at Buckingham Palace – with a solo soldier who not only marches in front of the stronghold of London but also surprisingly will take “ussies” (that’s plural for selfies, Ted Lasso) with IBIE show attendees.  It really will be the next best thing to being there.

A 110-Year-Old Fleischmann’s Yeast Icon:  In 1912, Fleischmann’s Yeast unveiled a campaign – titled “Eat More Bread” – that appealed to home bakers.  The brand sponsored home economic classes taught by guest teachers in high schools and colleges across the U.S., held baking contests and even gave away recipe books.  Our one & only brand ambassador – John Dough – makes a return visit to Las Vegas and is ready to “roll” on the show floor.

 “The Union Jack” Twinings Tea & Coffee Bar:  We all know it is nice to stop and sample as much as possible while on the Las Vegas Convention Center floor.  Come visit AB Mauri and grab a cup of authentic British tea, a classic cappuccino or refreshing chai tea latte.  Lastly, our incredible baking team at AB Mauri has also created a West Coast take on the traditional U.K. scone – with flavors like bursting blueberry lemon, fiery candied ginger orange and robust parmesan garlic.  Don’t miss out on this opportunity to taste what our bakers have to offer.

Below is a listing of AB Mauri’s booth schedule and key daily activities (subject to change):

Sunday, Sept. 18

Palace Guard: 10:00 a.m. - 5:00 p.m.
John Dough mascot: 11:00 a.m. & 1:00 p.m.

Monday, Sept 19

Palace Guard: 10:00 a.m. - 5:00 p.m.
John Dough mascot: 11:00 a.m., 1:00 p.m. & 3:00 p.m.
Duff Goldman: 11:00 a.m. – 12:00 p.m. (autographs)
Duff Goldman: 2:00 p.m. - 3:30 p.m. (photos)

Tuesday, Sept 20

Palace Guard: 10:00 a.m. - 5:00 p.m.