Fleischmann’s Yeast @ 150

The oldest baker’s yeast company in the U.S. will mark milestone in 2018

AB Mauri® North America, a leader in yeast and bakery ingredient products and solutions, will kick off the 150th anniversary of its iconic brand, Fleischmann’s Yeast, beginning with a special reception Monday, Oct. 10, during IBIE 2016.

The brand is the oldest baker’s yeast company, and the first standardized commercial yeast, in the U.S. Introduced in 1868 by enterprising Austrian brewer, Charles Fleischmann and his brother Maximilian, Fleischmann’s Yeast is now part of AB Mauri’s portfolio of products.

“AB Mauri is a company well-known for our baking technology and commitment to customer service, but we were built on Fleischmann’s Yeast,” said Mark Prendergast, president, AB Mauri North America. “Today, we are kicking off a celebration honoring the brand’s deep history and the future ahead.”

“We are thrilled to be part of IBIE and hopefully we’ve made a lasting impression with both existing and potential customers,” said Prendergast. “There is no better place to unveil our new logo for Fleischmann’s Yeast’s 150th anniversary than at IBIE, surrounded by thousands of passionate bakers.”

AB Mauri North America offers specialized expertise, knowledge and technical capabilities to help customers achieve maximum efficiency in their bakery operations. This includes critical testing methods to enhance baking solutions and optimize finished products.

Recently, AB Mauri North America launched its Aromaferm™ line of products and an organic line of dough conditioners and other bakery ingredients, which provide a cleaner-label solution for customers.