AB Mauri & Fleischmann’s Yeast Win Coveted Gold Telly Award For Branded Content

Short film by Studio T Creative – ‘150 Years in 150 Seconds’ – honored among leading entries.

AB Mauri North America, a leader in yeast and bakery ingredient solutions, and its digital creative agency, Studio T Creative, have been selected as a Gold Award Winner in the 40th Annual Telly Awards celebrating excellence in video and television.

“We’re thrilled and honored to have received this prestigious award from the digital and video creative industry,” said Rick Oleshak, vice president of marketing, AB Mauri North America.  “Fleischmann’s Yeast has a tremendously-rich story that our partners at Studio T captured brilliantly, and this award highlights how important branded content and social video can be for business-to-business sectors like baking.”

This year’s awards also celebrated multi-screen winners Netflix, Condé Nast, DC Entertainment, Univision, CNN, Verizon and Viacom, as well as CBS Interactive as the organization’s first Company of the Year award winner.

With such a wealth of material like vintage advertisements and interesting stories, we were able to tell the history of the company in a novel, unique way that complemented the look and feel of the brand.

Tejal ShahFounder and CEO of Studio T Creative

“It was a pleasure to work with such an iconic product like Fleischmann’s Yeast,” said Tejal Shah, founder and CEO of Studio T Creative. “With such a wealth of material like vintage advertisements and interesting stories, we were able to tell the history of the company in a novel, unique way that complemented the look and feel of the brand.”

Founded in 1979, the Telly Awards honors video and television made for all screens and are judged by The Telly Award Judging Council. The group is made up of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising and emerging technology.